This is where all of Soho’s fabulous crowd come to play: a place where whimsy, English eclecticism and unexpected twists on tradition reign supreme, and where luxury is defined not by super glossy interiors, but by unique, bespoke hospitality.

Fernando Botero’s giant bronze cat in the lobby already signals that you’ve stepped foot in a design-centric, directional hotel. The Soho Hotel quite literally vibrates with life: it’s where the London crowd of journalists, media personalities and trendsetters love to hang (and to be pictured in – who wouldn’t with interiors like these?). Kit Kemp’s done it again, crafting a place that’s replete with lounge-ready guest spaces, individually-designed rooms, a sophisticated restaurant and bar, and a spa that’ll get you ready to hit the town in no time.