• A single point of contact, no matter your destination

    A single point of contact, no matter your destination

    From your very first booking with us, one of our 30 Guest Experience Managers is assigned to you. That's the person who will accompany you on all your travels. A weekend getaway to the jagged mountains of Italy, a family holiday to Asia or a recommendation of a new restaurant to try, there is nothing your GEM can't help you with, and over time, your tastes and preferences will become theirs so they can better assist you.

  • Benefits that just get better with each reservation

    Benefits that just get better with each reservation

    One of the high points of our partnership with the hotels invited to join our Collection is the exclusive benefits they are willing to offer to our members. And these benefits just get better with each reservation you make! On your first booking with us, this means the best room in the category you choose, and a room upgrade subject to availability.

  • A label of exception in hospitality

    A label of exception in hospitality

    Grand Luxury is a collection of 450 exceptional hotels across the globe, but how do we choose these addresses that we recommend? We do it through an in-depth analysis of every property, and demanding quality controls and evaluations by our founders themselves, Ivan and Rouslan Lartisien, with nothing but excellence in mind. The Collection is also reviewed every year and only the hotels that our members systematically rate ‘Remarkable' are retained.

  • They consider us the benchmark of excellence in hospitality

    They consider us the benchmark of excellence in hospitality

    A passion for hotels and a commitment to outstanding service is at the core of everything they do and today, they have built a hugely loyal following who come to Grand Luxury Hotels for the unparalleled service and upgrades, the concierge service and personalised assistance. — FORBES

    “Grand Luxury Hotels helps me find the best hotels available in the city to which I travel and to sort out any issues that may arise during my stay.” U.E. (Germany)

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travelers choose Grand Luxury ?

This is where all of Soho’s fabulous crowd come to play: a place where whimsy, English eclecticism and unexpected twists on tradition reign supreme, and where luxury is defined not by super glossy interiors, but by unique, bespoke hospitality.

Fernando Botero’s giant bronze cat in the lobby already signals that you’ve stepped foot in a design-centric, directional hotel. The Soho Hotel quite literally vibrates with life: it’s where the London crowd of journalists, media personalities and trendsette...

Our selection of rooms and suites

Rooms and suites

Our travelers give their opinion

  • Deborah S.

     - United Kingdom


    A Grand Luxury client since June 2018, privilege

    Having stayed in The Whitby we wanted to experience a Firmdale Hotel in London. Quality and service is exceptional but what we appreciate is the link between all hotels in the chain through decoration, architecture and design. We are making it our mission to stay in each Firmdale hotel over the coming years. The Soho did not disappoint.

  • Sean F.

     - United Kingdom


    A Grand Luxury client since October 2019, privilege

    We have stayed at the Soho Hotel on a number of occasions, location is fantastic, with privacy assured. We would highly recommend this excellent hotel.

  • James G.

     - Germany


    A Grand Luxury client since January 2019, privilege

    At check out they were unable to give me my invoice. In 40 years of travel I have never experienced this.I was not aware when booking that I was not booking with the hotel directly and through a booking agent. I would appreciate if you could send me my invoice.

  • Thomas S.

     - Austria


    A Grand Luxury client since May 2018, privilege

    we just LOVE the hotel and we will keep coming back and back, and back :-) this ist the perfect hotel in London for our needs and location is just fantastic

Hotel information



Public areasfree

In roomfree

Children policy

Children are welcome

Check-in / Check-out

Check-in3 pm


Transportation and transfers

Transfersubject to supplement

Smoking policy

Non-smoking public spaces

Smoking roomsnot available


96 rooms and suites

In-room amenitiesiPod dock, flatscreen TV, in-room safe, minibar, complimentary newspaper daily, RikRak by Kit Kemp bathroom products

Always included in this hotel

Complimentary Internet

Welcome gift

Complimentary Newspaper

Available services

Air conditioned hotel

Laundry service

Concierge service


Dogs not allowed


Car park / valet service48 £ per day

Restaurants and bar options

Refuel Bar & RestaurantRestaurant: Modern British cuisine, Bar, Breakfast, Afternoon tea, Light meals


Continental breakfast13 £

American breakfast15 £

Buffet breakfast13 £

No extra charge for in-room breakfast

Spa (Soholistic)



Fitness center

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