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Two blocks away from Central Park and the Museum of Modern art, the vibrant and colorful designs by Kit Kemp are just what the doctor ordered after a day out in busy New York. The service is efficient, friendly and never stuffy and extra reasons to stay include one of the best afternoon teas in New York and an in-house private cinema. But the real draw, as with all Firmdales, is the design and, more importantly, that relaxed-hangout vibe they conjure. The spirit of the Whitby is miles away from the uber- serious hotels Midtown is known for. All pomp is dropped at the door and the atmosphere is more residential than hotel. If you’re after a hotel with a design and vibe that’s off the beaten track next time you’re in New York, make it the Whitby.