Like a glass of tangy orange juice on a slow morning or a pop song at the Royal Albert Hall, the Ham Yard Hotel’s charm lies in just how vibrant and offbeat it can get.

For years now, the Firmdale hotels have been on a quest to break the code of what a “good little London hotel” ought to be, and their latest may be the most subversive of the lot. For one, it’s found in a miniature village at the heart of Soho complete w...

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